What is Brandwatch Iris
Brandwatch's AI capabilities sit across its consumer-intelligence and social-media products, helping teams analyse large-scale online conversations, discover trends and automate reporting.
Pricing and solutions
Brandwatch states that standard-to-enterprise plans are available but does not publish numeric rates. Buyers request a demo and quote for Consumer Intelligence, Social Media Management or Influencer Marketing.
Consumer Intelligence includes a large archive of consumer opinion, custom dashboards, AI analysis, automated reporting and alerts. Social Media Management adds publishing calendars, team collaboration, community engagement, social listening and competitive performance dashboards. Influencer Marketing covers creator discovery, relationship management and multichannel campaign reporting across a database of more than 30 million creators.
Official sources: Brandwatch plans and demo route, Brandwatch product help centre.