What is Buffer AI Assistant

Buffer AI Assistant generates, refines and repurposes social content inside Buffer. It is included across Buffer’s Free, Essentials and Team plans with unlimited AI credits rather than sold as a separate add-on.

Pricing

As of October 19, 2026, Free costs US$0 for up to three channels. It includes the AI Assistant with unlimited credits, 100 content ideas, ten scheduled posts per channel, one user, Insights, a community inbox, one API key and 3,000 API requests per month.

Essentials costs US$5 per channel per month billed annually, or US$60 per year for one channel. It adds unlimited ideas and scheduled posts, advanced analytics, a hashtag manager, first-comment scheduling, three API keys and 7,500 monthly API requests.

Team costs US$10 per channel per month billed annually, or US$120 per year for one channel. It adds unlimited team members, access levels, notes and approval workflows, five API keys and 15,000 monthly API requests. Paid plans have a 14-day trial; annual billing saves 20 percent and larger channel portfolios receive volume discounts.

Official sources: Buffer pricing, Buffer plan features.