What is HeyGen?
HeyGen is an AI video and avatar platform for creating, translating and scaling presenter-led content. Its web subscriptions and developer API are billed separately.
Core offerings
- Avatar video, Video Agent, voice cloning, translation and AI-generated assets.
- Stock avatars, custom Digital Twins and photo avatars.
- 1080p or 4K exports, team collaboration and enterprise administration by tier.
- A prepaid pay-as-you-go API for video, translation, lip sync, speech and avatar creation.
Pricing
HeyGen lists Free at US$0 with three videos per month. Creator is US$29 monthly or US$24 per month billed annually, with 600 monthly credits, videos up to 30 minutes, 1080p export, watermark removal, voice cloning and 175+ languages and dialects. Pro starts at US$49 per month with 1,000 credits and adds 4K export, faster processing, configurable higher usage and translation-script editing. Business is US$149 per month plus US$20 per additional seat, with 1,500 credits, videos up to 60 minutes, five custom Digital Twins, SSO, central billing, collaboration and integrations. Enterprise is contact-sales.
API and model availability
HeyGen's API is now standalone pay as you go: customers preload a USD wallet rather than buying a recurring API plan, and balances expire after 12 months. Current rates include Avatar IV/V from US$0.05 per generated second, Avatar III for existing customers from US$0.0167 per second, Video Agent at US$0.0333 per second, translation from US$0.0167 per second, Starfish speech at US$0.000667 per second, and avatar creation at US$1 per call. The API Cost page records the complete current official rate table; deprecated legacy API plans are excluded.
Why select HeyGen?
HeyGen is a strong option when avatar-led video, translation and programmatic production need to sit in one platform. Buyers should keep web-plan credits and the separate API wallet distinct when estimating cost.
Official sources: HeyGen plans and FAQ, HeyGen credit guide, HeyGen API pricing.