What is HeyGen
HeyGen is an AI video and avatar platform for creating, translating, and scaling presenter-led content. Its paid plans use a shared credit currency across video and asset creation, with individual, business, and enterprise tiers.
Core offerings
- Avatar video, Video Agent, voice cloning, translation, and AI-generated assets.
- Stock and custom Digital Twins plus photo avatars.
- 1080p or 4K exports, credit rollover, and increasingly fast processing by tier.
- Business collaboration, SSO, SCORM, integrations, and enterprise administration.
Pricing
As of July 20, 2026, HeyGen lists Free at US$0 with three videos per month up to one minute each, standard processing, 500+ stock Digital Twins, one custom Digital Twin, and 30+ languages. Creator is US$29 monthly or US$24 per month billed annually, with 600 credits, videos up to 30 minutes, 1080p export, fast processing, unlimited photo avatars, watermark removal, voice cloning, advanced image and video models, 175+ languages and dialects, and credit rollover.
Pro starts at US$49 per month with 1,000 credits and can scale to larger credit packages; it adds 4K export, faster processing, customisable monthly usage, and translation-script editing. Business is US$149 per month plus US$20 per additional seat, with 1,500 credits, videos up to 60 minutes, five custom Digital Twins, SAML/SSO, central billing, team collaboration, SCORM export, LMS and workflow integrations, and twice Pro’s concurrency. Enterprise is contact-sales only and adds no fixed maximum video duration, the highest concurrency, multi-workspace and role management, SCIM, MFA, invoice billing, commercial terms, and dedicated success support.
Product footprint
HeyGen’s commercial structure is driven by plan credits and the credit cost of each engine: for example, its official page lists Avatar III at three credits per minute and Avatar IV or V at 20 credits per minute.
Why select HeyGen
HeyGen is worth shortlisting when avatar quality, translation, long-form exports, and a path from solo creation to governed team video are the primary requirements.
Official sources: HeyGen pricing, HeyGen credit-plan guide.