What is Hootsuite OwlyWriter AI
OwlyWriter AI’s caption, idea and hashtag workflows are now part of Hootsuite’s wider Wisdom AI layer. Current plans combine AI content creation with publishing, inbox, listening, analytics and team workflows.
Pricing
As of September 5, 2026, paid plans start at US$99 per user per month for Standard, US$199 for Professional and US$399 for Advanced. Hootsuite offers monthly and annual billing, with annual billing priced lower.
Standard supports ten social accounts, unlimited scheduling, AI-generated posts and images, a unified inbox, monitoring and analytics. Professional raises the account allowance to unlimited and adds automated inbox workflows, 90-day trend forecasting and custom performance reports. Advanced adds team approvals, message assignment and routing, collaboration and team-performance reporting.
Enterprise uses custom pricing and adds organisation-wide governance, advanced analytics and listening, SSO, compliance controls and enterprise support. Wisdom, Hootsuite’s current AI assistant layer, is included across the plan range rather than sold as a separate OwlyWriter subscription.
Official source: Hootsuite plans and pricing.