What is Klaviyo AI
Klaviyo embeds AI in its business-to-consumer CRM for campaign creation, customer service, segmentation, analytics and cross-channel marketing. Its current commercial model combines profile-and-email tiers, mobile-message usage and separately configurable AI agents.
Free and paid marketing plans
As of August 4, 2026, Free costs US$0 and supports up to 250 active profiles, 500 monthly emails, US$5 of mobile messages per month and 10,000 Composer credits. It also includes built-in reporting, email support for the first 60 days, an AI subject-line generator and basic Service helpdesk capabilities.
Paid Profile + Email plans are billed monthly and scale with the number of active profiles and email sends. Klaviyo's calculator currently starts the 1,001–1,500 active-profile tier at US$45 per month for email, but the exact amount changes with the selected profile and send capacity. Klaviyo also sells Service, Data Platform, Analytics, Success and Support products separately.
Mobile messaging and AI agents
From July 13, 2026, mobile messaging uses a prepaid monthly dollar allowance across more than 70 plan tiers. Per-message rates vary by channel, destination and number type, with carrier fees included. AI Agents includes Composer for campaign creation and Customer Agent for automated service and product discovery; both are configured in the official pricing calculator rather than sold at one universal public rate.
Official sources: Klaviyo pricing, Klaviyo billing and plans, 2026 mobile messaging pricing.