What is v0

v0 is Vercel’s AI development product for building full-stack applications, generating and editing interfaces, running code, connecting services, synchronising with GitHub, and deploying to Vercel.

Core offerings

  • Prompt-led application and UI generation with code and visual editing.
  • GitHub synchronisation, Vercel deployment, integrations, databases, and MCP tools.
  • Access to multiple models plus v0 Mini, Pro, Max, and Max Fast model tiers.
  • Shared projects, team credit pools, central billing, privacy controls, and enterprise security.

Pricing

As of October 7, 2026, v0 lists Free at US$0, Plus at US$30 per user per month, Business at US$100 per user per month, and Enterprise at custom pricing. The older US$20 Premium plan is being sunset and is no longer available to new users.

Free includes the signup credit offer applicable to the account and up to seven messages per day; Vercel's documentation says new users currently receive US$5 once, while existing Free users retain their US$5 monthly allowance. Plus includes US$30 in monthly credits per user, shared projects and purchased-credit pools, central billing, team-wide analytics, and collaboration.

Business keeps the US$30 monthly credit allowance and daily login credits while adding training opt-out by default. Enterprise adds no-training guarantees, SAML SSO, role-based access control, priority access, and support SLAs. Unused monthly credits roll over and expire after 65 days; purchased shared credits expire after one year.

v0 also publishes token rates for its own model tiers. Per million tokens, v0 Mini is US$0.20 input and US$1.20 output, Pro US$2 input and US$10 output, Max US$5 input and US$25 output, and Max Fast US$10 input and US$50 output. Cache-write rates are US$0.25, US$2.50, US$6.25, and US$12.50 respectively; cache-read rates are US$0.02, US$0.20, US$0.50, and US$1.

Model footprint

v0 combines its own priced Mini, Pro, Max, and Max Fast tiers with access to other models on paid plans. Model use draws from the user’s dollar-denominated credit balance.

Why select v0

v0 is worth considering when a team wants AI generation, code iteration, and Vercel deployment in one workflow. Plus is the collaboration tier; Business mainly differentiates on data-use policy, while Enterprise adds identity and access controls.

Official sources: v0 pricing, v0 pricing documentation.