What is xAI?
xAI develops Grok for consumer chat, real-time search, media generation, voice, business workspaces and developer APIs.
Core offerings
- Grok chat with real-time web and X search.
- Grok Build, image and video generation, and voice.
- Business administration, connectors and enterprise security controls.
- Text, Imagine, Voice and tool APIs.
Pricing
xAI lists Free at US$0/month and SuperGrok at US$30/month. SuperGrok adds Grok 4.5, higher limits, Expert mode, connectors, and image and video generation. Business is US$30 per user/month; Enterprise remains contact-sales for custom limits, infrastructure, SSO, compliance and volume pricing.
API and model availability
The current API rate card now includes Grok 4.6, Grok Build 0.1, Grok 4.5, Grok 4.3 and three Grok 4.20 variants, plus current Imagine image/video and voice modes. The retired grok-voice-think-fast-1.0 mode is excluded from this site's API Cost page.
Why select xAI?
xAI is relevant when live search, a fast-moving assistant product and multimodal developer APIs need to come from one vendor.
Official sources: xAI plans, xAI API pricing.