Mito coordinates more than 5,000 AI assets for a World Cup television campaign
Google Cloud customer Mito has described an AI Director that coordinated more than 5,000 generated assets for a 120-second Movistar Plus+ World Cup television advertisement. The system treated a spatial canvas like a code repository, routing work across Gemini, Claude and ElevenLabs while preserving context, review history and continuity across a long-form creative production.