What is Ada
Ada is an enterprise agentic customer-experience platform for automating support across voice, email, chat, messaging, SMS, social and custom channels.
Pricing
Ada does not publish a numeric subscription or per-conversation rate. Its primary commercial model is conversation-based: customers pay for each conversation handled by the AI agent. Resolution-based pricing is also available for enterprises with specific needs. Buyers must book a consultation for the applicable volume rate and contract.
Ada says its platform is best suited to organisations with at least 300,000 customer-service conversations per year. The pricing consultation includes a channel review, recommendations, a tailored demo and relevant customer examples.
Included platform capabilities
The platform combines a Unified Reasoning Engine, Conversation Hub, Performance Center and Developer Toolkit. Published features include omnichannel deployment, Playbooks for multi-step procedures, Coaching, Simulations, performance analytics, APIs, SDKs and MCP connectivity. Enterprise controls include HIPAA, SOC 2, GDPR and AIUC-1 compliance claims, privacy safeguards and security controls.
Official sources: Ada pricing consultation, Ada platform and billing model.